Selling a to-be-built home requires a different mindset than selling inventory and getting it right can dramatically improve engagement and conversion.
In this episode, Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest into contracts.
You’ll learn:
- What builders should prepare before pushing to-be-built homes
- How to use buyer insights and trends to guide decisions
- Why choice is the biggest driver for to-be-built shoppers — and how to showcase it
- How to create urgency without relying on inventory scarcity
- Ways to help buyers emotionally connect to a home before it’s built
- How visualization tools and virtual tours increase confidence and momentum
- Tactics sales teams can use to follow up more personally and close faster
This episode is packed with real-world advice for sales and marketing teams looking to turn consideration into commitment, especially as buyers come back online after spending months “dreaming” about their next home.
If you’re focused on improving your to-be-built strategy in 2026, this one’s a must-listen.