Anewgo Amplify: The 2025 Marketing Naughty & Nice List

Who made the nice list this year? 👀 In this special holiday edition of Anewgo Amplify, VP of Sales Beth Byrd and host Anya Chrisanthon break down what builders are doing brilliantly, and where some easy-to-fix misses are costing big opportunities.

From app discoverability to iframe implementation, from pricing transparency to storytelling through visuals, this session highlights real examples of builder websites that are winning…and others that could use a little “holiday magic.”

What you’ll learn:

  • The biggest mistakes putting builders on the naughty list
  • How to make your Anewgo tools easier to find and use on your website
  • Real examples of beautifully implemented iframes & interactive content
  • Why detailed, current data (pricing, options, lot availability) is crucial
  • How to promote your tools through storytelling, video, and sales-center integration
  • Simple steps to drive more traffic, engagement, and conversions

Featured builder examples: Harbor Homes, Kindred Homes, Garman Homes, New Home Inc., Riverside Home Builders, Keystone Custom Homes, and more.

Whether you’re already on the nice list or want to get there in 2026, this session gives you clear, actionable ways to optimize your Anewgo experience and boost your digital sales strategy.

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